Team: Ideas and Life
The name of the team ‘Ideas and Life’, aims to depict the team’s philosophy and research direction of searching for ‘creativity in everyday lives”. Concise yet aptly fitting to our focus of research work, we hope that this name will bring across our passion and enthusiasm towards our exploration and pursuit of original and imaginative inspirations which are applicable to different walks of lives.
A Little on our Background:
Supported and funded by the Economic Development Board of Taiwan, Research Program 2009, the main responsibility of ‘Ideas and Life’ is to fulfill the following objectives:
(i) To promote and establish platforms for different industries to engage in more innovations which caters to the needs of the respective industries based on a 4-year planning program*.
(ii) To unleash creativity and possibilities based on research of different communities in everyday life, then brainstorming for fresh ideas on product and service innovations.
Led by our leading professor, Professor Sun Se-wen of National Cheng Chi University Department of Journalism, ‘Ideas and Life’ consists of 6 team members who are mainly post-graduate students, seeking for novel research ideas.
The duration of this program will span from 1st May 2009 to 30th April 2010.
Our Research Method
Literature reviews are done on the area of daily creativity studies, and from our comprehension of these past researches, we developed our own creative thinking framework which laid our foundation and provided our basis for research.
Our team conducted our research through observing and interviewing different communities in the society. These communities are:
(i) Housewives
(ii) Lohas
(iii) Single Career Women
(iv) Cyclists
(v) Music Lovers
(vi) Singaporean Executives
Through analyzing the lifestyles, work-life, leisure and spending habits of the subjects belonging to these communities, we came up with discussions on the types of innovation in products and services which can satisfy the needs of each group of subjects. We will then script short stories and acts based on our analyses, which depict and highlight our research findings. In this way, we hope to ignite the imaginative sparks within our readers.
*What is The Four-year Planning Program
The Four-year Planning program is set to satisfy the objective of using observations in everyday life to encourage and facilitate future innovations, providing assistance and suggestions to legal persons and various industry creativity competitions. In this way, we hope to institute a flourishing environment to allow creative juices to flow.
In our endeavor to promote creative thinking within industries, we have organized the“ International Design Entrepreneur Awardees 2009 Seminar- Let’s have a cup of tea” on 6th June 2009. Participants were able to gain much insight about how these award winners can ‘think out of the box’ and unleash their creative juices.
· Creativity in Everyday lives
Based on the plan, information will be collated through interviews of specific communities, or through participation of various events with different groups of interests. Analyses will then be done on these information to obtain deeper understanding of the needs and preferences of each community. Subsequently, more exploration will be done in search of new grounds for more unique and formula-winning ideas stimulations.
· International Exchange
Part of our efforts to gather inventive ideas are to learn from overseas organizations who are also engaged in creative industries. Also, we aim to participate in International conferences and seminars, where ideas can be exchanged and creativity can be sparked off.
In our research process, our team has gathered information from previous works of scholars from all over the world. Though aplenty, these studies cover a wide spectrum of areas, which are highly dispersed in focus. Furthermore, we were unable to locate any research team which specialized in the study of ‘creativity in everyday life’. However, with the huge pool of researches conducted worldwide, we can ascertain that researches concerning the relationship ‘everyday lives’ and ‘creativity’ is strongly recognized in the scholarly and commercial aspects. Our team, having interacted with overseas researchers who share the same interests, will also be drafting the insights that we have gathered to further support our study.
· Sessions for Various Organizations in Taiwan
‘Ideas and Life’ are also active in the conducting talks and seminars for professionals of different industries in Taiwan to stimulate the creative thinking process within each individual markets and to propose possible new ventures.
For each different group of audience, we ensure that our materials are of high relevance to them, so that at the end of the sessions, participants will be able to gather useful and important takeaways which are applicable to their job scopes. Our team will first understand the needs and backgrounds of our target audience for each seminar through discussions with the relevant organization. We will then streamline our sharing materials to suit the needs of target group, while linking them to our ‘Ideas and Life’ research philosophy and research methods so that our suggestions will be sensible and comprehensible to them. We also aim to strive our very best to investigate on the latest trends and technologies applicable to the relevant industries we are addressing so that these sessions can fulfill our objective of providing the most up-to-date information for our audiences.
To date, we have conducted 4 sharing sessions with:
(i) British Culture Association
(ii) Taiwan Textile Research Institute
(iii) Council of Agriculture, Executive Yuan
(iv) Chung Hwa Telecom
These sessions are tailored to provide imaginative and unique ideas towards the improvement of products and services that these respective industries can adopt.
Our Website
Our website ‘Creative Lives’serves as a platform to share our research plans, methods and findings with relevant industries. Various information pertaining to individual needs can be easily obtainable on our website. We hope that through our discoveries in numerous areas, we are able to encourage and motivate future inventive ideas, thereby boosting the economic development of Taiwan.
Future plans for our website includes the addition of more interaction platforms so that ideas can be exchanged freely among members of our site. We will also work out the issue of infringement of intellectual property, and then set up platforms to share research findings through our website so that knowledge can be extended and expanded.
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